Privacy Policy
SilverBirch Hotels & Resorts LP and its affiliates and partner (collectively, "SilverBirch", "we" or "us")
are committed to preserving and safeguarding your right to privacy. As part of this commitment,
we want you to be fully aware of what happens to your personal information, which we have
in our possession. Accordingly, this Privacy Policy sets out the manner in which we will
collect, use, disclose and otherwise manage your personal information.
Collection of Personal Information
We collect the personal information you provide us when you enquire about, and/or make
a reservation at, any of the hotels or resorts owned and/or managed by SilverBirch Hotels & Resorts.
The personal information we may collect includes your name, gender, telephone number, e-mail
address, credit card information and preferred language of communication, and other information,
such as your arrival and departure dates and the number of adults and children accompanying
you during your stay. We may also collect personal information when you enquire about and/or
acquire other travel-related products or services available through our website from time
to time, or when you choose to participate in one of our contests or other promotions.
In addition, when you make a reservation at any of the hotels or resorts owned and/or
managed by SilverBirch Hotels & Resorts or purchase a travel-related product or service,
you may be asked to provide us with other information such as the name of your company,
your home address and fax number, and any special requests you may have to make your stay
more enjoyable. You are not required to provide us with this information. To the extent
that you do provide us with this or other non-required information, its use and disclosure
will be governed by the terms of this Privacy Policy.
We also may automatically collect general anonymous information related to your use of
our website, such as the date and time you visit the website and the pages you visit on
the website. In addition, we collect "cookie" information from your browser to identify
your computer and provide us with a record of your visits to our website. The technology
used to gather "cookie" information is provided by the Internet browser you use, and may
be turned off by using your browser preference buttons. This statistical information helps
us to understand how our website is used (e.g., identifying which pages or sections are
most popular and the peak activity times), which assists us in planning for future improvements
to the website to better meet our visitor's needs.
Use of Personal Information
We use your personal information for one or more of the following purposes:
- Processing your reservation or other purchases;
- Identifying who you are;
- Improving our product and service offerings; and
- Improving our website.
In order to process your hotel reservations, we engage the services of Travelclick. We
may also engage other service providers to process and fulfil your purchases of travel-related
products and services. The information collected by these service providers will be used
solely to process your reservation and will not be used or disclosed otherwise than as provided
in this Privacy Policy or with your prior express consent.
In addition, we may enter into agreements with marketing partners in the hotel and travel
industry for the sole purpose of offering products and services that may be of interest
to you. We will, however, not provide you with any product and service information unless
you have expressly requested (i.e. opted-in) to receive such marketing material.
We may also contact you from time to time to conduct surveys or to obtain your feedback
on our existing or proposed product and service offerings. Your survey responses and feedback
are used solely for internal management purposes. You can withdraw your consent to be contacted
about product and service offerings at any time by contacting us in the manner set out below.
Disclosure of Personal Information
Except as expressly set out in this Privacy Policy, we will not sell, transfer or otherwise
disclose any of your personal information to any third party (including any of our marketing
partners) without your consent.
We must provide your personal information in response to a search warrant or other legally
valid enquiry or order, or to an investigative body in the case of a breach of an agreement
or contravention of law, or as otherwise required by law. We may also disclose personal
information to assist us in collecting a debt owed by you.
Security of Personal Information
We will maintain your personal information in secure data storage to safeguard it from
unauthorized access, use or disclosure. We will maintain the strict confidentiality of all
personal information collected, and will only disclose such information to employees and
service providers of SilverBirch Hotels & Resorts who require such information for the purposes
set out above. We have entered into agreements with our service providers to safeguard the
personal information in their possession. We will only keep your personal information for
as long as it remains necessary or relevant for the purposes stated above or as otherwise
required by law.
Third Party Links
Our website may contain links to third party websites, including websites related to hotels
operated by SilverBirch Hotels & Resorts. Any such websites are not under SilverBirch Hotels & Resorts'
control, and SilverBirch Hotels & Resorts does not assume any responsibility for the manner
in which the operators of such third party websites treat your personal information. We
strongly encourage you to read the privacy statements of all such third party websites as
their policies may be materially different from this Privacy Policy.
How to Contact Us
If you would like to view or update the personal information in your client record or
withdraw your consent for the collection, use and/or disclosure of your personal information,
or if you have any enquiries or comments about this Privacy Policy, please contact privacy@silverbirchhotels.com. |
